Reese's with Your Coffee

For this project, I was in a group of four. We were assigned a candy bar, and then given a scenario in which we would reimagine their packaging to suit it. We had Reese's Peanut Butter Cups, and were tasked with creating a packaging that would be seen in a coffee shop, with the target being 25-40 year olds. After some research into current competitors and the varieties of products seen in coffee shops, we decided on a natural, eco-friendly design that allows its users to reuse and recycle the packaging, as it reflects the general attitude of most coffee shop regulars.